It seems that Mattel's subsidiary company, Fisher-Price, had a pretty good showing at this year's Toy of the Year (T.O.T.Y.) Awards.T.M.X. Elmo, which made it's debut last September, took home top honors for Overall Toy of the Year - certainly the toy industry equivalent of winning an Oscar. If that weren't enough, T.M.X. Elmo also won in the Infant/Preschool Toy of the Year category.
Fisher-Price wrapped up their winning streak by taking down the title of Electronic Entertainment T.O.T.Y. for their Kid-Tough Digital Camera.
According to their press release, President of Mattel Brands, Neil Freidman, was esctatic over the news. "We are thrilled with the honors accorded to our products by the members of our industry. Our biggest reward is the smiles we put on children's faces, and it's truly special to be honored by our peers who know exactly what it takes to create something unique and magical that children will really love."
Winners in the other categories can be found after the jump.
Continue reading Toy of the Year Award goes to Mattel / Fisher Price
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